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Case studies

Four projects, and the numbers behind them

We only publish results a client has agreed to share, measured with the same tools before and after the work.

Bluegrass Outfitters project

WooCommerce Β· Lexington, KY

Bluegrass Outfitters

The problem. A 1,400-product outdoor retailer whose checkout timed out during weekend sales.

What we did. We moved the store to a tuned host, replaced four overlapping plugins with one, rebuilt the product image pipeline in WebP and added real-time order backups.

  • Mobile LCP cut from 4.8s to 1.6s
  • Checkout errors down 96%
  • Weekend sale revenue up 23% year over year
Whitfield Dental project

Lead generation Β· Louisville, KY

Whitfield Dental

The problem. A three-location practice with 63 outdated plugins, no backups and a hacked contact form.

What we did. Emergency cleanup, full hardening, a rebuilt appointment form with spam protection, and an ongoing Professional care plan with monthly reporting.

  • Malware removed in 6 hours
  • Bing & Google blacklist cleared in 2 days
  • Form submissions up 41%
NorthPoint HVAC project

Paid search landing pages Β· Cincinnati, OH

NorthPoint HVAC

The problem. Ad landing pages loaded slowly and were being disapproved for poor destination experience.

What we did. We rebuilt six landing templates on a lightweight framework, added structured data, fixed canonical tags and set up Bing Webmaster Tools monitoring.

  • Page speed 3.9s β†’ 1.4s
  • Ad quality issues resolved
  • Cost per lead down 28%
Alvarez Studio project

Agency partnership Β· Nashville, TN

Alvarez Studio

The problem. A design studio needed a technical partner for eleven client websites.

What we did. White-label maintenance, a shared change log, monthly consolidated reporting and a single escalation contact for their account manager.

  • 11 sites migrated in one weekend
  • Zero downtime recorded
  • Support load on the studio down 70%
0Websites under care
0Average monthly uptime
0Median first response
0Serving Kentucky & the US

Client feedback

What business owners say after a year with us

Every quote below is from a client on an active care plan. We ask for feedback at the 12-month mark, not on day one.

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β€œOur storefront went down on a Saturday during a sale. I called the number on their site and a human picked up. Back online in 40 minutes.”
Marcus BellOwner, Bluegrass Outfitters β€” Lexington, KY
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β€œWe had 63 outdated plugins and no backups. Jennifer's team sorted it in a week and now I get one short report a month. That's exactly what I wanted.”
Dana WhitfieldPractice Manager, Whitfield Dental β€” Louisville, KY
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β€œPage speed went from 3.9s to 1.4s on mobile and our ad landing pages finally stopped getting flagged. Worth every dollar.”
Priya RamanMarketing Lead, NorthPoint HVAC β€” Cincinnati, OH
β˜…β˜…β˜…β˜…β˜…
β€œThey migrated 11 client sites for us over one weekend with zero downtime. Communication was excellent the entire time.”
Tom AlvarezCreative Director, Alvarez Studio β€” Nashville, TN

Not sure what your website needs? Start with a free 20-point audit.

We review speed, security, backups, SEO basics and plugin health, then send a plain-English report β€” no obligation, no sales pressure.